( Case Study )
Campaign Success with Anpa Gross Multi-Channel Digital Advertising Strategy
Client:Anpa Gross
Services:Meta Ads, Google Ads, Tiktok Ads
Year / Duration:3 Months
Industry:Retail & E-Commerce
( 001 )
+1.96%
Average Campaign CTR
Achieved a strong overall click-through rate across Meta, Google, and TikTok ad channels combined.
( 002 )
87.9%
Click Dominance
Driven primarily by high-converting Meta Ads creatives to capture maximum user intent.
( 003 )
60.8%
TrueView Retention
High video engagement rate achieved across YouTube Demand Gen & video discovery campaigns.
Overview
Integrated Multi-Channel Campaign Infrastructure
As Marker Groupe, we engineered a unified multi-channel digital advertising strategy for Anpa Gross throughout June. By leveraging Meta Ads, Google Ads, and TikTok Ads simultaneously, we aligned product promotions, seasonal campaigns, and special event announcements with real-time user behavior across key digital touchpoints.
Strategy
Data-Backed Audience Architecture
Rather than using every ad platform for identical objectives, we mapped each channel according to its unique strength within the conversion funnel. We integrated reach, traffic, video views, and engagement KPIs into a cohesive ecosystem—ensuring maximum brand awareness and sustained user interaction without ad fatigue.
Meta Ads
Driving High-Intent Traffic & Core Engagement
We positioned Facebook and Instagram as the primary performance engine for traffic generation and brand interaction. Using campaign-specific audience segmentation and interest-based targeting, we successfully directed high-intent shoppers to Anpa Gross's key campaign offers.
Key Results
- Meta Ads accounted for 87.9% of total clicks.
- A 1.96% CTR was achieved in the campaigns.
- Meta Ads provided 60.8% of the total digital visibility.
- High-performing creatives were prioritized throughout the campaign, supporting traffic and engagement performance.
Google Ads
Video Discovery & High-Impact Search Visibility
On the Google network, we expanded Anpa Gross's footprint through YouTube and Demand Gen campaigns. Focusing on video viewability and channel engagement, we captured user intent across Google's visual discovery touchpoints without relying solely on traditional search behavior.
Key Results
- An approximate 18% TrueView view rate was achieved in YouTube campaigns.
- The viewing performance of video contents and their connection with users were supported.
- The campaigns contributed to the growth of the Anpa Gross YouTube channel.
- Google Ads accounted for 15.9% of the total digital visibility.
Tiktok Ads
Broad Demographic Reach via Short-Form Video
Leveraging TikTok's native short-form video ecosystem, we delivered seasonal promotions and product opportunities directly to mobile-first audiences. The campaign prioritized creative visibility, brand recall, and immediate platform engagement over traditional display metrics.
Key Results
- TikTok Ads accounted for 23.3% of the total digital visibility.
- A 0.39% CTR was achieved across the campaign.
- Delivering campaign messages to broad user audiences was supported.
- Product and campaign communications were brought to TikTok users through short video formats.
Results
Holistic Multi-Channel Impact & Key Takeaways
Through precise cross-channel execution, Anpa Gross established an unmissable digital presence throughout June. By matching each ad platform to specific user behaviors rather than applying a one-size-fits-all model, we maximized overall campaign efficiency, impression volume, and shopper engagement.
Executive Impact Summary
1.36%
Overall Campaign CTR
87.9%
Click Dominance via Meta
60.8%
Primary Visibility via Social
18%
High Video Retention